The launching of a product / service / company on a new market provides new business opportunities for medium and small enterprises and has direct involvement on rising of the sales. Each export market has particularities in commercial, cultural and politic system, elements with major implications on export developing markets.
Every export operation must be carefully analyzed and has to take into account all the factors that could affect the abroad sales.
A preliminary market study is less costly than a business trip, which could take many days, in a country in order to prospect and identify the export opportunities.